Social media marketing is a powerful tool for businesses of all sizes to reach prospects and customers. It involves creating and sharing content on social media networks to achieve your marketing and branding goals.
With more than three billion people around the world using social media every month, it’s no passing trend. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
A social media marketing plan should always start with your goals. After that, it’s time to determine which platforms will best meet those goals. If you’re not sure, start with the basics: Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base. Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers. It’s also particularly effective for reaching young adults, Hispanics and African Americans. If you’re in the B2B space, LinkedIn is the platform for you.
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Here are a few tips to help you maximize your social media marketing efforts.